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š§¾ Automate Back-in-Stock Emails That Convert Fast
Turn Product Hype Into Sales, Automatically
Hey, itās Ray.
Letās talk about one of the most under-leveraged revenue levers in ecommerce: back-in-stock emails.
Most brands do one of two things:
Forget to notify shoppers when a hot item is restocked
Send a bland, late āItās backā email that lands like a whisper
Meanwhile, your waitlist is full of shoppers with intent.
They raised their hand.
They want to buy.
But if you donāt strike fast and smart, youāll lose the sale to someone who shows up in their inbox first.
Letās make sure that doesnāt happen.
Why Most Back-in-Stock Emails Underperform
Back-in-stock notifications should be high-converting.
But hereās why they flop:
Too generic: āBack in stockā doesnāt sell. It just informs.
Too slow: By the time your team manually sends the email, the momentās gone.
Too impersonal: You miss the chance to speak to what made the shopper care in the first place.
The fix?
A high-intent automation flow that triggers the moment inventory is live and builds on the hype.
A High-Converting Back-in-Stock Flow (That Runs Itself)
Letās break down a better system:
1. Build Your Waitlist Early
Start before you restock.
Use a "Notify Me" button on product pages
Collect emails and SMS to double the reach
Add urgency: āOver 1,200 people waiting on this dropā
Pro tip: Tag these users with the exact product theyāre waiting for so you can personalize later.
2. Automate the āItās Backā Email (But Make It Sell)
When inventory updates, trigger this sequence:
Email 1: āItās Back. Hereās Why It Wonāt Lastā
Lean into urgency: āOnly 300 units restockedā
Add social proof: ā5,000 5-star reviews canāt be wrongā
CTA: Direct to product page with no distractions

Email 2 (24 hours later): āStill Thinking About It?ā
Show the product in use (UGC or influencer reel)
Add confidence boosters (FAQs, fit guide, guarantee)
Email 3 (48 hours later): āThis Wonāt Be Back Again Soonā
FOMO-driven countdown
Highlight scarcity (āNext restock: TBDā)
3. Use SMS to Close the Loop
For SMS-subscribed waitlisters:
Text 1 (Same moment as Email 1):
āš„ Itās back! [Product Name] just restocked. Grab it before itās gone: [link]ā
Text 2 (if no click):
āYouāre on the list for a reason. Want us to hold one for you?ā [link to checkout]
SMS drives urgency like nothing else. Use it sparingly but strategically.
Quick Setup Checklist
ā Add "Notify Me" buttons to sold-out product pages
ā Set up email and SMS capture for waitlists
ā Build a 3-part automated flow with urgency, proof, and personalization
ā Use inventory-level triggers in Klaviyo or Shopify Flow
ā Track open to click to purchase rate per item restock
So Whatās Your Next Big Move?
Hereās the real takeaway:
Every restock is a mini product launch.
If you treat it like a formality, youāll get formal results.
If you treat it like the moment it is, youāll generate sales while you sleep.
Need help setting up your back-in-stock engine?
Iāll map your flows, write the copy, and automate the entire thing so your restocks sell out on autopilot.
Just reply to this email and letās make it happen.
Raymond Chen
Founder & CEO, 11 Agency
More Ways to Level Up Your Email Game
If this sounds like a lot to manage, donāt worry, Iāve got you covered.
Thereās a lot that goes into building a high-converting email strategy.
If youāre serious about optimizing your email marketing, letās talk.
Hereās what we can do:
ā Done-for-You Email Strategy: If youāre ready to scale but donāt have the time, weāll build out a full email system that maximizes your revenue. You can book a call with me here.
ā Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!
Extra Tips to Boost Your Email Strategy
If youāre up for boosting your email game, Iāve got a few more gems for you:
šŗ Watch My YouTube Tutorial: Create a High-Converting Welcome Sequence in 2025
Ready to turn new subscribers into loyal customers?
In this video, Iāll show you how to build a high-converting welcome sequence that boosts engagement and email deliverability. Using Klaviyo, Iāll guide you step-by-step on optimizing your flows for success. Plus, Iāll share key tips for Shopify brands to drive more sales with email! š Watch it here:
š 5 Email Loyalty Marketing Programs That Drive Repeat Business
Many brands struggle to turn one-time buyers into loyal customers.
Weāve put together 5 proven email loyalty programs that encourage repeat purchases and build long-term relationships with your customers. Want to see the programs that actually work? š Check out the full list here: 5 Email Loyalty Marketing Programs That Drive Repeat Business
š” Letās Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If youāre looking for extra value beyond this newsletter, letās connect!š Follow me here.