The 11th Hour

The 11th Hour

by Raymond at 11 Agency

Weekly retention breakdowns and founder insights. Learn the email strategies we use to drive over $50 million in revenue for 100+ DTC brands.

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Past Issues

The Thing That Changed Everything5 Steps Most Brands Run BackwardsWhen the Call Has Nothing to Do with EmailComposer Builds. It Doesn't Diagnose.Building the Machine I'm InsideHuel Sold for $1.2B. I Saw Why.AI Can Build Emails Now. Sort Of.I Crashed a Brand's Gmail Reputation30 Open Loops and Zero WorkYour Repurchase Rate Is Lying to YouWhy I Left Irvine for New YorkWhat I Find in the First 72 Hours