🗣️ Bad Brand Voice? You’re Losing Sales

Hey, it’s Ray.

Let’s be real, if your brand voice is inconsistent, dull, or just off, you’re not just hurting your image… you’re leaving money on the table.

Inconsistent brand voice confuses your audience.

Boring brand voice fails to connect.

And a forced brand voice? It drives people away.

Here’s the truth: People buy from brands they feel.

If your copy reads like it could’ve come from anyone, why should they choose you?

Why Brand Voice Is Your Silent Sales Driver

Your brand voice isn’t just “how you talk.” It’s how you make people feel before they buy.

When your emails, ads, and social posts sound like you, authentic, consistent, and memorable, you:

• Build trust faster

• Create emotional connection

• Make your offers irresistible
  

When you don’t?

• Your emails feel like spam.

• Your ads get scrolled past.

• Your sales stall.
  

How to Know If Your Brand Voice Needs Work

Ask yourself:

• Do different team members write with wildly different tones?

• Could someone swap your logo for a competitor’s and no one would notice?

• Do your customers ever say, “I just love how you sound in your emails”? (If not, that’s a red flag.)
  

If you said yes to the first two or no to the last one, your brand voice needs tuning.

3 Steps to Nail Your Brand Voice (and Boost Sales)

🟢 Define Your Personality
 Decide who you are in words, friendly expert, witty insider, tough coach. Stick to it everywhere.

🟢 Create a Voice Guide
Document phrases you use, words you avoid, and the “vibe” you’re going for. Make it your team’s Bible.

🟢 Audit and Align
Look at your last 10 emails or posts. Does the tone match? If not, rewrite until it’s consistent.

Brand Voice Best Practices We Swear By at 11 Agency

✅ Keep it conversational - Even in B2B, humans respond to humans.
✅ Inject emotion - Surprise, fun, excitement, belonging… make them feel.
✅ Stay consistent - From your subject line to your footer, your voice should be unmistakable.
✅ Mirror your audience - Speak their language, but add your unique twist.

Proven Brand Voice Styles That Convert

Here are some examples we’ve seen work wonders across industries:

• The Bold Expert: Confident, direct, no fluff. (“Here’s how to triple your revenue, no BS.”)

• The Helpful Insider: Friendly, approachable, insider tips only you’d know.

• The Playful Disruptor: Quirky, unexpected, breaks industry clichés.

• The Empathetic Guide: Relatable, supportive, with a “we’re in this together” vibe.
  

Your Brand Voice = Your Sales Multiplier

Your ads, emails, and social campaigns are only as strong as the voice behind them.

Get this right, and suddenly your copy starts pulling people in instead of pushing them away.

Get it wrong, and you’ll keep wondering why your “great offers” fall flat.

If you’re not sure how to lock in your voice or you’ve been meaning to refresh it, this is literally what my team does every day for ecommerce brands.

Hit me a message and I’ll tell you how.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 Watch My Video: 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with a smarter email strategy
  

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now: [Insert YouTube Link]

🎯 Fix Your CTA, Fix Your Clicks
Still seeing low click rates even with solid subject lines and great content?

Chances are, your email CTA needs work. We asked Lawrence Soliman, our Lead Copy Strategist, to break down how to write email calls to action that actually get clicks—plus 5 high-performing examples you can swipe.

👉 Read the blog: How to Write an Irresistible Email Call to Action (Plus 5 Examples!)

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.