🔄 Boost Repeat Purchases With Smarter Email Journeys

Hey, it’s Ray.

Most brands spend big to win new customers… but then forget about them after the first sale. That’s a mistake.

Your existing customers are the easiest to sell to again and the right email journeys can turn them into loyal repeat buyers.

Here are 5 simple email flows you should set up today.

1. Post-Purchase Nurture

Staying in touch right after a purchase builds trust and sets up the next order. Going silent is like ending the conversation too soon.

Example: A skincare brand sent a 3-part series showing customers how to use their new kit. Customers who opened it reordered twice as fast.

Best practices:

• Send a warm thank-you email right after the purchase.

• Share tips or how-to guides for using the product.

• Reinforce your brand story and invite them into your community.

2. Replenishment Reminder

If you sell products people run out of like essentials, this is a must. Remind customers to restock before they run dry.

Example: A coffee brand sent reminders 25 days after a first order: “Your beans might be running low. Restock now with one click.” Reorders jumped 30%.

Best practices:

• Time reminders based on product usage (e.g., 30 days for vitamins, 3 weeks for coffee).

• Keep CTAs simple: “Reorder now.”

• Offer subscription as a convenience option.
  

Example: 

3. Cross-Sell Recommendations

Think of this as being a helpful shopkeeper. If someone buys one product, suggest another that pairs well with it.

Example: A customer buys running shoes. The follow-up email recommends best-selling performance socks. That simple add-on raised average order values by 18%.

Best practices:

• Recommend products that naturally go together.

• Personalize based on past purchases.

• Use phrases like “People who bought X also love Y.”

4. VIP & Loyalty Flows

Your best customers want to feel valued. Rewarding them keeps them coming back and spending more.

Example: A fashion brand created a VIP tier with early access to new drops. Their top 10% of customers now drive 40% of total revenue.

Best practices:

• Send special “thank you” emails.

• Offer early access or exclusive discounts.

• Highlight loyalty perks and celebrate milestones.
  

5. Win-Back Campaigns

Not every customer stays active, but many can be reactivated with the right nudge.

Example: A supplement brand ran a “We miss you!” campaign with a 15% discount. 12% of inactive customers came back to purchase.

Best practices:

• Send win-back campaigns after 60–90 days of inactivity.

• Personalize the subject line: “Still thinking about you?”

• Use limited-time offers to create urgency.
  

Example:

Your Next Step

If you’re only focusing on first-time sales, you’re leaving serious revenue on the table.

By building smarter email journeys, post-purchase, replenishment, cross-sell, loyalty, and win-back, you’ll unlock repeat revenue that compounds over time.

Retention isn’t glamorous, but it’s what separates the brands that struggle from the ones that scale.

Protect your ad dollars. Maximize every customer. Build loyalty that lasts.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with a smarter email strategy
  

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now:

🎯 Fix Your CTA, Fix Your Clicks
Still seeing low click rates even with solid subject lines and great content?

Chances are, your email CTA needs work. We asked Lawrence Soliman, our Lead Copy Strategist, to break down how to write email calls to action that actually get clicks—plus 5 high-performing examples you can swipe.

👉 Read the blog: How to Write an Irresistible Email Call to Action (Plus 5 Examples!)

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.