⚡️Bored Subscribers? Re-Engage Them in 3 Easy Steps!

Hey, it’s Ray.

Let’s talk about something no one likes to admit…

Boring emails.

We’ve all sent them. You work hard on a campaign, hit “send,” and… crickets. No clicks. No replies. 

A few opens, if you’re lucky.

📉 That’s a red flag.

Because bored subscribers don’t stay subscribers for long.

And even worse? 

Disengaged lists can wreck your sender reputation, hurt your deliverability, and drag down every other campaign you send.

But don’t stress, you don’t need to overhaul your whole strategy.

Sometimes, all it takes is a few smart moves to bring your audience back to life.

Here’s what’s working right now 👇

Step 1: Segment Your Sleepers

Start with the right list. You’re not trying to re-engage everyone, just the folks who used to care.

Look for:

• No opens in the last 30–90 days

• No clicks in 3+ campaigns

• Low engagement over a set period (but not unsubscribed)
  

Don’t remove them just yet. 

Re-engagement campaigns should be your last attempt before saying goodbye.

Step 2: Send a Pattern Interrupt

Your usual tone, timing, or template? 

Ditch it.

The best re-engagement campaigns break expectations.

Try:

• A plain-text message that feels personal

• A subject line that creates curiosity (e.g., “Still want our emails?” or “Should I take you off the list?”)

A bold offer, or even no offer at all, just value

Step 3: Give Them a Choice

Let subscribers control what they hear from you.

Instead of a one-size-fits-all list, offer:

• A content preference center (weekly vs. monthly)

• Topic choices (sales vs. tips)

• A “snooze” option for 30 days
  

🛑Important: Add a clear CTA,  “Click here to stay on the list”,  or even a soft opt-out. 

This builds trust and improves list quality fast.

Re-Engagement Campaign Template You Can Steal

Here’s What I’ve Learned:

You can’t “win back” disengaged subscribers by doing more of the same.

It takes empathy, smart segmentation, and a little creativity to stand out in a crowded inbox.

And even if you only win back 10%?

That 10% is often your most profitable audience segment, because you’ve proven you’re worth their attention again.

So, is your re-engagement game ready?

These re-engagement tips have helped my clients turn “cold” lists into high-performing segments, and they can work for you too.

Give them a try and see what happens. And if you’re ready for a more hands-on approach, I’m here to help.

Let’s bring those subscribers back to life.

Cheers,

Raymond Chen,
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 New Video: 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with a smarter email strategy
  

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now:

🎯 Lower Your Unsubscribe Rate and Boost Engagement in 2025
If your list is shrinking or engagement is flat, outdated email practices might be to blame.

That’s why we teamed up with Angelica Joie, our Senior Strategist, to share 5 proven tactics that help keep subscribers around and more engaged. 👉 Read the blog: Lower Your Unsubscribe Rate and Improve Email Engagement

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.