Hey, it’s Ray.

If you want to increase AOV fast, bundles are one of the cleanest, easiest levers to pull, especially during Q4.

Here’s the thing most brands miss:

Bundles don’t work because they’re “cheaper.”

They work because they make buying easier.

When you package the right items together, you remove decision fatigue, increase perceived value, and guide customers to the best option without forcing them to hunt through a catalog.

So I’m breaking down the exact bundle types that consistently drive higher order value across the accounts we manage. Plus how to position them inside your emails for maximum clicks and conversions.

Let’s dive in. 

The 5 Bundle Types That Consistently Lift AOV

Here are the five bundle types that consistently convert across every account we manage.

1. The Value-Stack Bundle

This is your “buy more, save more” pack.
Great for brands with consumables or items with natural replenishment cycles.

Why it works:
Customers feel like they’re getting a deal without sacrificing margin.

Where to use it:
Early access emails, VIP segments, replenishment flows.

Pro tip: Show the per-unit savings clearly. Small numbers convert big.

2. The Problem-Solver Bundle

Three or more products intentionally grouped to solve one customer problem.

• Skincare? Build a “Clear Skin Starter Set.”

• Pet products? “New Pup Essentials.”

• Home goods? “Holiday Hosting Kit.”

Why it works:
People buy outcomes, not items. These bundles simplify the decision.

3. The “Complete the Set” Bundle

Perfect for brands with multiple complementary SKUs.

You’re not just selling items—you’re selling the full experience.

Example:
Water bottle → plus a carrier → plus a cleaning kit.

Where it shines:
Abandoned cart and browse emails (“You’re this close to the full setup”).

4. The Gift-Ready Bundle

Low friction. High conversion. Perfect for Q4.

What makes it gift-ready:

• Pre-wrapped or comes with packaging

• Easy “one-click gift” messaging

• Appealing to people who don’t know what to buy

Why it works:
You remove mental effort during the busiest shopping period of the year.

5. The “Build Your Own” Bundle

Customers choose 2–4 products and unlock a bigger discount.

Why it works:
Control feels good. Customization boosts perceived value. Your margins stay protected because customers select from preset options.

How to Sell Bundles Inside Email (Without Feeling Pushy)

1. Lead with value, not discount.

“Save 20%” is fine.
“Everything you need in one pack” converts better.

2. Add a visual comparison block.

Show:
Buying items individually = $128
Buying as a bundle = $89

This is one of the highest-performing elements in bundle emails.

3. Use scarcity without gimmicks.

“Only 200 bundles available” feels real.
“Only 2 left” feels fake (and hurts trust).

4. Make your CTA hyper-obvious.

Top + middle + bottom.
Buttons like:

• “Shop the Bundle”

• “Upgrade Your Cart”

• “Complete the Set”

5. Promote bundles across flows.

Not just campaigns.

Add bundles to:

• Abandoned Cart

• Browse Abandonment

• Post-Purchase Upsell

• Welcome Flow Day 3

Flows drive bundle adoption long after the sale ends.

Quick Action Checklist (Do These This Week)

• Choose 1–2 bundle types that fit your product line

• Add comparison pricing block to your next email

• Test one bundle-specific subject line

• Feature bundles in at least 2 flows

• Add a “Complete the Set” upsell to your abandoned cart flow

Make Your Bundles Work Harder for You

When your bundles are dialed in, positioned clearly, and woven into your flows, your AOV stops being a guessing game… it just climbs.

You’ll spend less time tweaking offers and more time watching customers upgrade their carts without hesitation.

If you want help tightening your bundle strategy or placing them where they convert best, just hit reply, we’ll make sure everything’s set before your next campaign goes out.

Finish strong and turn your bundles into one of your most reliable revenue levers this Q4.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Extra Tips to Boost Your Email Strategy

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 Watch My YouTube Tutorial: Create a High-Converting Welcome Sequence in 2025
Ready to turn new subscribers into loyal customers?

In this video, I’ll show you how to build a high-converting welcome sequence that boosts engagement and email deliverability. Using Klaviyo, I’ll guide you step-by-step on optimizing your flows for success. Plus, I’ll share key tips for Shopify brands to drive more sales with email! 👉 Watch it here: 

📝 5 Email Loyalty Marketing Programs That Drive Repeat Business
Many brands struggle to turn one-time buyers into loyal customers.

We’ve put together 5 proven email loyalty programs that encourage repeat purchases and build long-term relationships with your customers. Want to see the programs that actually work? 👉 Check out the full list here: 5 Email Loyalty Marketing Programs That Drive Repeat Business

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.