📨 Design High-Converting Emails in Figma for Klaviyo

Hey, it’s Ray.

Let’s talk about something most brands get wrong… email design.

I’ve seen it too many times.  

Beautiful emails that look great but don’t convert.

And on the flip side? 

Ugly emails that surprisingly make sales… but destroy brand credibility.

Here’s the truth: You don’t have to choose between “pretty” and “profitable.”

You can (and should) have both.

That’s why I just dropped a brand new YouTube tutorial where I show you exactly how I design high-converting ecommerce emails using Figma + Klaviyo,  from start to finish.

This is the process I use for our own clients to build emails that look great and drive revenue.

What You’ll Learn in This Tutorial

✅ How to design emails in Figma that Convert
You’ll see my full design workflow, from layout to spacing to CTA hierarchy. 

I’ll show you how to design clean, scrollable emails that guide customers toward the sale.

✅ Real email marketing strategy, not just design tips
We’re not just making things look good. 

I’m showing you how to structure emails that perform, with the right subject lines, content blocks, and mobile-first design principles.

✅ How to export from Figma to Klaviyo seamlessly
This is where most people get stuck. 

I’ll show you how to turn your Figma designs into real, responsive Klaviyo emails fast,  without breaking formatting.

✅ Email Deliverability Tips That Actually Work
What’s the point of a gorgeous email if it never hits the inbox? 

I’m sharing practical ways to improve deliverability so your designs actually get seen.

So, Why Does This Matter?

Design isn’t just about aesthetics, it’s about customer experience.

• 42% of people delete emails that aren’t optimized for mobile.

• Emails with clear structure and responsive layout convert up to 30% higher.

• And good design builds trust, which drives repeat purchases.

If you’re building ecommerce flows, welcome emails, promos, or campaigns in Klaviyo… your design matters more than ever.

Most Brands Make These Common Mistakes

❌ Too much text, not enough visual hierarchy
People skim. 

Your emails should guide them through the message, not overwhelm them.

❌ Designing in Klaviyo instead of planning first
Trying to design directly in Klaviyo is like building a house with no blueprint. 

Start in Figma. 

Map it. 

Then build.

❌ Neglecting mobile optimization
 75% of people check email on their phones. 

If your emails aren’t responsive, you’re leaving money on the table.

Whether You’re a Beginner or Advanced, This Is for You

Even if you’re new to email marketing, this video will give you a clear framework to follow.

If you’re a seasoned marketer? 

I bet there are tips in here you haven’t seen before, especially when it comes to improving deliverability and conversion with design-first thinking.

What You’ll Walk Away With:

✅ A proven structure for high-converting email design
✅ My Figma → Klaviyo workflow
✅ Tools and plugins I use to streamline everything
✅ Tips to boost open rates, clicks, and revenue

👉 Watch the full YouTube tutorial here

Ready to Make Better Emails?

If you’re tired of guessing what “works” and want a step-by-step system for designing emails that actually get results, watch the video now.

This tutorial is everything I wish I had when I started.

And if you’re building flows, campaigns, or even just your first newsletter, these design principles will make a huge difference.

You don’t need a design degree.

You just need a framework that works.

Let’s build emails that convert. Together.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

More Ways to Level Up Your Email Game

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 Check Out My Latest YouTube Tutorial!
Want to create a high-converting pop-up form that actually drives results?

In my newest YouTube video, I walk you through the process of designing popups in 2025 that boost email deliverability, grow your list, and drive more conversions. Using tools like Klaviyo and platforms like Shopify, I’ll show you exactly how to optimize your forms for success. 👉 Watch it here: 

🎨 Master the 4 Design Principles of an Effective Email
Not sure why some emails convert while others get ignored? You’re not alone. 

Most brands focus on copy but overlook the design that drives action.

We asked our in-house creative email designer, Johnnica Castro, to break down the 4 essential email design principles that consistently boost engagement, clicks, and conversions. If you want emails that look good and perform even better, this guide is for you.  Read the blog here  👉  The 4 Design Principles of an Effective Email

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.