• The 11th Hour
  • Posts
  • 🏠 Fix This Homepage Mistake, Get More Leads

🏠 Fix This Homepage Mistake, Get More Leads

Unlock More Sign-Ups With Trust-Boosted Forms

Hey, it’s Ray. 👋

You’ve tried bigger discounts.

You’ve tested pop-up timers.

You’ve rewritten your offer copy ten times.

Yet signups still stall.

That’s not a design problem.

It’s a trust problem.

The Hidden Lever: Instant Reassurance

Every shopper asks themselves:

“If I give you my email, what happens next?”

If your form doesn’t answer that clearly, most bounce.

What “Instant Reassurance” Looks Like

Old Way (Low-Trust Ecommerce Forms):

  • No privacy reassurance

  • Vague hook: “Sign up for updates”

  • No social proof

  • Plain button, no trust visuals

New Way (High-Trust Ecommerce Forms)

Use any of these:

  • Micro-promise: “No spam. Unsubscribe anytime.”

  • Clear value: “Wait, here’s 10% off your first order.”

  • Proof line: “Trusted by 20,000+ DTC shoppers.”

  • Simple trust icon near the button

Why It Works

  • Reduces Risk → Safer next step makes shoppers opt in faster.

  • Sets Expectations → Fewer unsubscribes when people know what they’ll get.

  • Signals Authority → Social proof shows real customers already trust you.

Steal-This Swipe File

Here’s how to add trust in practical, lightweight ways:

1. Micro-Promise Copy

  • Example: â€śExclusive offers only. Zero spam.”

  • Why: Reduces fear of inbox overload; makes value clear.

2. Privacy & Security Signals (No Code Needed)

  • Add: â€śSecure unsubscribe anytime” with a small lock icon near the CTA.

  • Why: Shoppers look for safety cues at the decision moment.

3. Social Proof Boosters

  • Static: “Join 15,000+ shoppers who already get VIP deals.”

  • Dynamic: “Maria in NYC just unlocked 10% off.”

  • Why: Following the crowd reduces hesitation.

4. Outcome-First Incentives

  • Instead of: “Subscribe here.”

  • Use: “Get early access to product drops” or “Unlock $10 off your first order.”

5. Visual Hierarchy Tweaks

  • Keep the reassurance text small but visible under the CTA.

  • Don’t clutter the form, just make trust cues noticeable at the exact moment of action.

What’s Your Next Step?

Most signup forms get bolted on and forgotten.

But growth lives in the details, especially the small trust cues that quietly drive opt-ins and long-term loyalty.

If you’re ready to upgrade your signup flow and email strategy so it drives repeat revenue (not just one-off wins), let’s talk.

Bottom line: Stop tweaking button colors.

Start building trust.

It’s the simplest conversion boost you’ll ever ship.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

âś… Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

âś… Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

  • Build a winning Klaviyo flow

  • Improve email deliverability

  • Drive more sales with a smarter email strategy

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now:

🎯 Fix Your CTA, Fix Your Clicks
Still seeing low click rates even with solid subject lines and great content?

Chances are, your email CTA needs work. We asked Lawrence Soliman, our Lead Copy Strategist, to break down how to write email calls to action that actually get clicks, plus 5 high-performing examples you can swipe.

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.