🦃 Happy Thanksgiving! Your BFCM Checklist Awaits

Happy Thanksgiving! 🦃

I hope you’re enjoying Thanksgiving today! With Black Friday just a day away, it’s the perfect moment to do a final run-through of your campaigns.

To make sure your emails and SMS messages hit the inbox and drive revenue, I put together a last-minute BFCM checklist.

👇 Your Black Friday Double-Check:

1️⃣ Segment Your List

• VIPs: Early access, exclusive bundles

• Mobile-engaged users: Quick, urgent SMS alerts

• Dormant or low-engagement segments: Skip early SMS—don’t annoy them
  

2️⃣ Check Deliverability

 Even the best emails fail if they don’t land:

• SPF, DKIM & DMARC are correct

• Sender reputation is clean
  Engagement-based segments are prioritized
  

3️⃣ Perfect Your SMS

• Under 160 characters

• Lead with the offer

• Clear, clickable link
  

Example:
“🎁 Black Friday Early Access! 30% off sitewide today only. Shop now: [link]”

4️⃣ Review Email Content

• CTA above the fold

• Highlight urgency & scarcity

• Visuals and product bundles ready

• Subject lines personalized for VIPs and top-engagement users
  

5️⃣ Confirm Timing

• SMS: 6–8 AM local time for instant action

• Email: 8–10 AM for people who want more context

• Stagger sends to avoid overwhelming your audience
  

6️⃣ Test Everything One Last Time

• Subject lines

• Links & buttons

• Mobile responsiveness

 A small glitch tomorrow morning can cost thousands.

Double-Check Your Black Friday Campaigns

Your customers respond to timely, relevant messages, not a flood of notifications.

Instead of sending the same email or SMS to everyone, tailor each message based on behavior, past purchases, and engagement level.

Even small adjustments in timing, channel, or copy can drive higher conversions while reducing unsubscribes and fatigue.

This year, don’t try to reach everyone at once, focus on the customers most likely to act.

Your list already holds your biggest revenue drivers; you just need to deliver the right message at the right time.

If you want to make this your most profitable Black Friday yet, hit reply and let’s walk through your plan together.

Talk soon,
Raymond Chen
Founder & CEO | 11 Agency

Take Your Email Marketing Even Further

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Watch My YouTube Video!

Want to boost sales with abandoned cart and checkout flows? In my YouTube video, I break down how to actually create high-converting flows that recover lost revenue. This step-by-step guide covers everything you need to know to turn abandoned carts into completed purchases. 👉 Watch it here!

📝 Stay Ahead with 2025’s Email Marketing Trends

Not sure what’s working in email marketing right now? You’re not alone. Many brands play it safe until they see what’s actually driving results.

We’ve broken down the biggest email marketing trends for 2025, so you can stay ahead, boost engagement, and drive more revenue. Want to know what’s working?

👉 Read my blog here: Email Marketing Trends in 2025 That Will Show Results

💡 Let’s Connect on LinkedIn
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