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✨ Highlight Top Products to Boost Holiday Revenue

The Simplest Q4 Win Most Brands Ignore

Author

Raymond Chen
December 11, 2025

Hey, it’s Ray.

Every year, brands obsess over discounts, deadlines, and shipping cutoffs…

But completely overlook the easiest lever for increasing holiday revenue:

Putting your BEST products front and center, everywhere.

During Q4, attention spans shrink, inboxes get flooded, and shoppers want fast decisions.

That means your job isn’t to offer more choices,  it’s to make the right choice obvious.

Here’s how to highlight your top products in a way that boosts conversions across your entire email system (and yes, this works even if you’re not planning huge discounts).

1️⃣ Start With Your “Hero 3” Products

Not all products are equal, especially in Q4.

Your Hero 3 should be:

  • Your top sellers OR highest-margin items

  • Products with broad appeal

  • The easiest to gift

  • The ones customers already trust

Once you pick them, those three become the centerpiece of your holiday messaging, all season long.

2️⃣ Bake Them Into Your Core Flows

Most brands only feature best sellers in campaigns… but not in their automations.

Huge mistake.

Here’s what to update right now:

Welcome Series

  • Introduce your Hero 3 early

  • Add social proof, reviews, or UGC

  • Use a gift-angle headline like “Our Most-Loved Gifts of the Season”

Abandoned Cart

  • Include a “Customers Also Bought” block featuring your Hero 3

  • Add urgency: low inventory, holiday shipping deadlines

Browse Abandonment

  • Segment based on the Hero 3 pages

  • Show personalized benefits or seasonal use-cases

Post-Purchase

  • Upsell or cross-sell complementary items

  • Recommend the product that best pairs with the item they bought

Updating these flows takes an afternoon and they’ll make you money for months.

3️⃣ Build a Holiday “Top Picks Gift Guide” Campaign

Source: Really Good Emails

This is a huge Q4 cheat code.

Make the email simple:

  • Large product images

  • Short benefits

  • Social proof

  • One-click add-to-cart

  • Clear gift angles

Gift guides outperform standard promo emails every year because people shop for convenience, not creativity.

If you have bundles or limited editions, make sure they’re in this guide too.

4️⃣ Spotlight Your Top Products Across Multiple Sends

Don’t be shy, repetition sells.
During the holidays, people need to see the same product 3–7 times before buying.

Use your Hero 3 in:

  • Pre-sale warm-up emails

  • Early-access BFCM drops

  • Last-minute shipping reminders

  • Gift deadline countdowns

  • “Still need a gift?” campaigns

  • Post-Christmas clearances

Your best products should carry your entire Q4 revenue, let them shine.

5️⃣ Add Social Proof Everywhere

You can 2–3x click-through rates simply by adding:

  • Top reviews

  • UGC photos

  • “Best Seller” badges

  • “Gifting Favorite” callouts

  • Short quotes from customers

People buy emotionally during the holidays. Social proof closes the gap.

Make Holiday Selling Simple

When your top products are spotlighted across every flow, campaign, and touchpoint, your customers don’t have to think, they just buy.

You’ll spend less time scrambling to push slow movers and more time watching your best sellers drive effortless revenue. Just hit reply, and let’s get your holiday product strategy dialed in before the rush begins.

Make this holiday season your smoothest and most profitable one yet.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Watch My YouTube Video!

Want to boost sales with abandoned cart and checkout flows? In my YouTube video, I break down how to actually create high-converting flows that recover lost revenue. This step-by-step guide covers everything you need to know to turn abandoned carts into completed purchases. 👉 Watch it here!

📝 Stay Ahead with 2025’s Email Marketing Trends

Not sure what’s working in email marketing right now? You’re not alone. Many brands play it safe until they see what’s actually driving results.

We’ve broken down the biggest email marketing trends for 2025, so you can stay ahead, boost engagement, and drive more revenue. Want to know what’s working?

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.