🚀 How Farm Field Table Grew Revenue by 503%

Hey, it’s Raymond.

Last time, we talked about email frequency—how sending more (or fewer) emails can directly impact revenue. 

But theory is one thing. 

Seeing it in action? 

That’s where things get interesting.

I love a good success story. 

Especially when it involves a brand taking a leap, testing new strategies, and seeing incredible results.

A while back, Farm Field Table—a farm-to-table meat delivery service—came to us with a challenge.

They had a loyal customer base, a great product, and a solid brand mission.

But their email marketing?

It wasn’t pulling its weight.

Revenue was stagnant, engagement was slipping, and they weren’t sure how to turn things around.

So we dug in, made a few key changes, and the result?

📈 503% growth in email-driven revenue.

Let’s break down exactly what we did—and how you can apply it to your own business.

The #1 Mistake Holding Them Back

When we first audited their email program, we noticed something right away:

They weren’t emailing nearly enough.

Sound familiar?

Like many brands, they were stuck in the mindset of “We don’t want to annoy our customers.”

They were sending:

• One campaign a week (usually a sale announcement)

• Occasional product updates (when they have something new to share)

• The rare ‘last chance’ promo (if they remembered)

And that was it.

No consistent storytelling. 

No engagement-driven emails. 

No structured sales strategy.

Here’s the problem with that:

Your best customers want to hear from you more often. But if you don’t show up consistently, they forget about you.

So our first move?

We ramped up their email frequency—and we did it strategically.

How We Increased Sends (Without Increasing Unsubscribes)

We didn’t just blast their list with more emails.

We built a plan where every email had a purpose and aligned with the customer journey.

Here’s what we tested:

✅ Monthly Campaign Calendar:

Instead of just blasting emails whenever, we put a real plan in place.

Send 2–3 emails per week with a mix of sales and recipe content. 

No hard sells—just engaging, useful content.

That way, every email had a reason to land in the inbox, and customers actually looked forward to them.

✅ Comprehensive Lifecycle Flows:

Most brands only email when they want to sell something. 

We changed that. 

We built 15+ automated flows that spoke to customers at every stage—whether they were brand new, loyal subscribers, or people who hadn’t ordered in a while. 

Each email felt like it was written just for them.

✅ Integrated Marketing Tech Stack

We didn’t just rely on good emails—we brought in tools like Retention.com and ReferralCandy to reach more people, keep them engaged, and boost lifetime value. 

The result? 

More brand awareness and more repeat purchases.

✅ A/B Tested Signup Forms

Instead of guessing what worked, we ran A/B tests on signup forms to figure out what actually got people to join. 

Little tweaks made a big difference, and we kept optimizing every step of the way. 

Once we saw that revenue per subscriber was climbing without a major increase in unsubscribes, we scaled up further.

The Turning Point: Seeing the Revenue Spike

After three weeks of testing, the numbers started rolling in:

Same audience. Same product. Just more strategic email touchpoints.

And guess what?

Unsubscribes barely changed.

Why? 

Because we weren’t just sending “buy now” emails—we were sending emails people actually wanted to open.

So, What This Means for Your Business

Most brands are sitting on untapped revenue simply because they’re not emailing enough.

If you’re worried about sending more, here’s how to do it without annoying your list:

1. Diversify Your Email Content Don’t just send sales emails. 

Mix in:

• Educational emails (How to get the most out of your product)

• Social proof emails (Customer testimonials, UGC, influencer highlights)

• Behind-the-scenes emails (Your brand story, founder insights, new product teases)

• Urgency-driven emails (Low stock alerts, limited-time deals, seasonal offers)

2. Segment Your List for Relevance 

Treating all customers the same is costing you sales.

• Frequent buyers? Give them VIP early access deals.

• New subscribers? Warm them up with education first.

• Inactive customers? Send a targeted win-back campaign.

3. Test a 30-Day Email Frequency 

Experiment If you’re only sending 1 email per week, try increasing it for a month and watch the data.

Start with: 

📊 Moving from 1 to 3 emails per week 

📊 Tracking unsubscribe rates, open rates, and revenue per subscriber 

📊 Adjusting based on engagement (if revenue climbs without unsub rate spikes, you’re golden)

The Biggest Mistake? Most Brands Underestimate the Power of More Emails

Farm Field Table’s 503% revenue growth didn’t come from a magic trick.

It came from showing up in the inbox more often, with the right message at the right time.

If you’re sending less than 3 emails per week, there’s a good chance you’re leaving serious money on the table.

Try testing it for 30 days—and let me know what happens.

And if you need help dialing in your email strategy, that’s exactly what I do.

Let’s talk.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

Let’s Make This Work for You

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

More Resources to Help You Win at Email Marketing

📺 Check Out My First YouTube Video!

Struggling with emails landing in spam? In my very first YouTube video, I break down how to fix emails going to spam—fast. This step-by-step tutorial covers everything you need to know to get your emails back in the inbox where they belong. 👉 Watch it here!

📝 Read Our Case Studies

Still unsure how often you should be emailing your customers? You’re not alone. Many brands hesitate—until they see the results firsthand. We’ve helped businesses fine-tune their email strategy, increase engagement, and drive serious revenue growth. Want proof? Check out our case studies and see how brands finally stepped up and won big: 👉 Read it here!

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