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đ How Farm Field Table Grew Revenue by 503%
Turning Emails into a 503% Revenue Boost
Hey, itâs Raymond.
Last time, we talked about email frequencyâhow sending more (or fewer) emails can directly impact revenue.
But theory is one thing.
Seeing it in action?
Thatâs where things get interesting.
I love a good success story.
Especially when it involves a brand taking a leap, testing new strategies, and seeing incredible results.
A while back, Farm Field Tableâa farm-to-table meat delivery serviceâcame to us with a challenge.
They had a loyal customer base, a great product, and a solid brand mission.
But their email marketing?
It wasnât pulling its weight.
Revenue was stagnant, engagement was slipping, and they werenât sure how to turn things around.
So we dug in, made a few key changes, and the result?
đ 503% growth in email-driven revenue.
Letâs break down exactly what we didâand how you can apply it to your own business.
The #1 Mistake Holding Them Back
When we first audited their email program, we noticed something right away:
They werenât emailing nearly enough.
Sound familiar?
Like many brands, they were stuck in the mindset of âWe donât want to annoy our customers.â
They were sending:
One campaign a week (usually a sale announcement)
Occasional product updates (when they have something new to share)
The rare âlast chanceâ promo (if they remembered)
And that was it.
No consistent storytelling.
No engagement-driven emails.
No structured sales strategy.
Hereâs the problem with that:
Your best customers want to hear from you more often. But if you donât show up consistently, they forget about you.
So our first move?
We ramped up their email frequencyâand we did it strategically.
How We Increased Sends (Without Increasing Unsubscribes)
We didnât just blast their list with more emails.
We built a plan where every email had a purpose and aligned with the customer journey.

Hereâs what we tested:
â Monthly Campaign Calendar:
Instead of just blasting emails whenever, we put a real plan in place.
Send 2â3 emails per week with a mix of sales and recipe content.
No hard sellsâjust engaging, useful content.
That way, every email had a reason to land in the inbox, and customers actually looked forward to them.
â Comprehensive Lifecycle Flows:
Most brands only email when they want to sell something.
We changed that.
We built 15+ automated flows that spoke to customers at every stageâwhether they were brand new, loyal subscribers, or people who hadnât ordered in a while.
Each email felt like it was written just for them.
â Integrated Marketing Tech Stack
We didnât just rely on good emailsâwe brought in tools like Retention.com and ReferralCandy to reach more people, keep them engaged, and boost lifetime value.
The result?
More brand awareness and more repeat purchases.
â A/B Tested Signup Forms
Instead of guessing what worked, we ran A/B tests on signup forms to figure out what actually got people to join.
Little tweaks made a big difference, and we kept optimizing every step of the way.
Once we saw that revenue per subscriber was climbing without a major increase in unsubscribes, we scaled up further.
The Turning Point: Seeing the Revenue Spike
After three weeks of testing, the numbers started rolling in:

Same audience. Same product. Just more strategic email touchpoints.
And guess what?
Unsubscribes barely changed.
Why?
Because we werenât just sending âbuy nowâ emailsâwe were sending emails people actually wanted to open.
So, What This Means for Your Business
Most brands are sitting on untapped revenue simply because theyâre not emailing enough.
If youâre worried about sending more, hereâs how to do it without annoying your list:
1. Diversify Your Email Content Donât just send sales emails.
Mix in:
Educational emails (How to get the most out of your product)
Social proof emails (Customer testimonials, UGC, influencer highlights)
Behind-the-scenes emails (Your brand story, founder insights, new product teases)
Urgency-driven emails (Low stock alerts, limited-time deals, seasonal offers)
2. Segment Your List for Relevance
Treating all customers the same is costing you sales.
Frequent buyers? Give them VIP early access deals.
New subscribers? Warm them up with education first.
Inactive customers? Send a targeted win-back campaign.
3. Test a 30-Day Email Frequency
Experiment If youâre only sending 1 email per week, try increasing it for a month and watch the data.
Start with:
đ Moving from 1 to 3 emails per week
đ Tracking unsubscribe rates, open rates, and revenue per subscriber
đ Adjusting based on engagement (if revenue climbs without unsub rate spikes, youâre golden)
The Biggest Mistake? Most Brands Underestimate the Power of More Emails
Farm Field Tableâs 503% revenue growth didnât come from a magic trick.
It came from showing up in the inbox more often, with the right message at the right time.
If youâre sending less than 3 emails per week, thereâs a good chance youâre leaving serious money on the table.
Try testing it for 30 daysâand let me know what happens.
And if you need help dialing in your email strategy, thatâs exactly what I do.
Letâs talk.
Cheers,
Raymond Chen
Founder & CEO, 11 Agency
Letâs Make This Work for You
Thereâs a lot that goes into building a high-converting email strategy.
If youâre serious about optimizing your email marketing, letâs talk.
Hereâs what we can do:
â Done-for-You Email Strategy: If youâre ready to scale but donât have the time, weâll build out a full email system that maximizes your revenue. You can book a call with me here.
â Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!
More Resources to Help You Win at Email Marketing
đș Check Out My First YouTube Video!
Struggling with emails landing in spam? In my very first YouTube video, I break down how to fix emails going to spamâfast. This step-by-step tutorial covers everything you need to know to get your emails back in the inbox where they belong. đ Watch it here!
đ Read Our Case Studies
Still unsure how often you should be emailing your customers? Youâre not alone. Many brands hesitateâuntil they see the results firsthand. Weâve helped businesses fine-tune their email strategy, increase engagement, and drive serious revenue growth. Want proof? Check out our case studies and see how brands finally stepped up and won big: đ Read it here!
đĄ Letâs Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If youâre looking for extra value beyond this newsletter, letâs connect!đ Follow me here.