🚀How to Create a High Converting Popup Form in 2025

Hey, it’s Ray.

Let me ask you this:

When’s the last time you looked at your popup form and thought, "Yeah, this is actually helping my email strategy”?

Most brands slap a form on their site, toss in “10% off,” and call it a day.

But in 2025, that doesn’t cut it.

👉 Your popup is the very first touchpoint in your email funnel.
👉 It’s the moment someone says, “Yes, I want to hear more from you.”
👉 And it’s either attracting quality subscribers or repelling them.

That’s why I just dropped a brand new YouTube tutorial where I walk you through how to create a high-converting popup form that works.

Whether you’re starting out or scaling fast, this one tweak can change your entire email performance.

What You’ll Learn in This Tutorial

✅ How to design popup forms that convert
I’ll show you exactly how to make your popup stand out, without being annoying and still get those opt-ins.

✅ Email marketing strategy behind the form
We’ll cover more than just the design.
You’ll learn when to show the popup, how to position the offer, and what copy actually works.

✅ Deliverability tips most people miss
Did you know bad forms can hurt your inbox placement?
I’ll share how to boost your chances of landing in the inbox before someone even joins your list.

✅ How to use Klaviyo + Shopify for better results
Whether you’re using Shopify, WooCommerce, or another platform, I’ll show you how to set up a seamless flow that grows your list and drives conversions.

Why Popups Still Matter (and How a Few Tweaks Can 2X Your Results)

We’ve reviewed hundreds of ecommerce setups, and one thing’s clear:

Most brands underestimate how much impact a well-optimized popup form can make.

Across industries, the average email signup rate sits between 1.95% and 4.77%. 

That might not sound like a big gap… but that 3% difference?

It’s often the line between mediocre list growth and a top-performing funnel.

Here’s what research shows:

• Forms with 3 fields convert best, averaging 10%, according to Omnisend

• Asking for name + email? You’ll see better results (7.41%) than forms asking for things like birthdate (5.73%) or gender (5.93%)

Even small changes in form structure can dramatically improve list quality, flow performance, and downstream revenue

This isn’t about hacks or gimmicks.

It’s about designing smarter entry points that make subscribing a no-brainer, and set your emails up for success from the very first touch.

If your popup isn’t optimized for both conversion and context, you're not just leaving emails on the table.

You’re missing out on revenue, engagement, and deliverability gains that compound over time.

Most Brands Get This Wrong

❌ Generic messaging
“Sign up for updates” isn’t compelling. You need an offer people want.

❌ Bad timing
Showing your popup too early (or too often) just annoys users.

❌ No mobile optimization
If your form isn’t responsive? You’re missing 70%+ of your audience.

❌ Disconnected experience
Your popup is the start of your email funnel. If it doesn’t connect to your welcome flow, you’re losing leads before they even convert.

Who This Is For

Whether you're just starting out or you’ve got years of email marketing under your belt…

This tutorial breaks down everything you need to build better popups and more profitable flows.

You’ll walk away with:

✅ My proven structure for a high-performing popup
✅ Klaviyo-specific setup tips
✅ Real examples from ecommerce brands
✅ Tactics you can apply instantly to improve email results

👉 Watch the full YouTube tutorial here 

Ready to Build Better Popups?

This is the exact process we use at 11 Agency for our clients.

And now I’m giving it to you… for free.

If you want popups that actually grow your list, boost deliverability, and lead to more sales… this is the video for you.

No fluff. No filler. Just real tactics you can use today.

Let’s build email flows that work, starting with your popup.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

More Ways to Level Up Your Email Game

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 New Video: How to Create a High Converting Welcome Sequence in 2025

Want to turn new subscribers into loyal customers? In this quick tutorial, I’ll show you how to build a high-converting welcome sequence using Klaviyo, step-by-step. You’ll learn how to:

• Improve email deliverability

• Grow your list faster

• Drive more sales with a smarter strategy
  

Perfect for ecommerce brands on Shopify or anyone looking to boost their email game.

👉 Watch now:

🎯 Build Your List Smarter in 2025

Most ecommerce brands leave conversions on the table by using outdated or generic forms.

That’s why we asked Gian Guerrero, our Lead Technical Specialist, to share 5 powerful strategies for designing pop-ups that actually grow your list in 2025. This guide covers everything you need to build a high-performing email list, without annoying your visitors.

👉 Read the blog: What Is a Pop-Up Form: 5 Strategies for Email List Building in 2025

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.