📨How to Create a High-Converting Welcome Sequence in 2025

Hey, it’s Raymond.

Quick question for you:

When someone joins your list… what happens next?

If your answer is, “They get a welcome email,” that’s a start, but it’s probably not enough…

Because in 2025, one welcome email isn’t going to move the needle.

You need a high-converting sequence that builds trust, sets expectations, and drives real results.

That’s why I created this brand-new video breaking down exactly how to build a high-converting welcome sequence. 

It’s the same strategy we use for fast-growing ecommerce brands every day, and now, I’ll share it with you.

Here’s What I Cover in the Video

✅ Step-by-Step Welcome Flow Walkthrough

This isn’t theory. I’ll show you the exact welcome flow structure I use in Klaviyo, from the first email to the last.

✅ How to Improve Email Deliverability
Getting opens in 2025 means landing in the inbox. I’ll show you the simple deliverability tweaks that actually make a difference.

✅ Ecommerce Email Strategy Examples that Work
From Shopify brands to multi-channel stores, these email frameworks consistently drive sales and retention.

✅ Tools + Tactics I Use Every Day
I walk you through how I use Klaviyo, why I use it, and how to build smarter, better-performing flows using the right settings.

✅ Tips for Beginners + Brands Already Scaling
Whether you’re just getting started or optimizing your current setup, this tutorial has something for every level.

Why This Matters in 2025

Your welcome sequence isn’t just a hello, it’s your first sale, your brand story, and your trust builder all rolled into one.

The problem? Most brands still:

❌ Send one generic “Welcome” email and call it a day
❌ Don’t think about inbox placement or deliverability
❌ Miss the chance to segment, upsell, and educate new subscribers

Let’s fix that.

Because when your welcome sequence works, everything else in your email strategy works better too.

From open rates to click-throughs to customer lifetime value.

Who This Is For

✅ Shopify brands
✅ Ecommerce founders
✅ Beginners just starting with email
✅ Teams already using Klaviyo
✅ Marketers ready to optimize their email flows for real revenue

This walkthrough covers both the how and the why, with real examples and practical steps you can apply today. Watch the full video here 👉

What You’ll Walk Away With

🛠 A smarter, revenue-driving welcome flow
📬 Better inbox placement and engagement
📈 More sales, more loyalty, more growth

It’s everything I wish I had when I first started, and the same system we use for 7–8 figure brands at 11 Agency.

Ready to Make Your Welcome Sequence Work Harder?

This is the exact framework we use at 11 Agency to help ecommerce brands turn first-time subscribers into repeat customers.

And now I’m walking you through it, step by step, for free.

If you want a welcome sequence that builds trust, improves deliverability, and drives more sales from Day 1… this video is for you.

Let’s build smarter email flows, starting with your welcome sequence.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 New Video: 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with smarter email strategy
  

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. Watch now!👉

🎯 Build Your List Smarter in 2025

Most ecommerce brands leave conversions on the table by using outdated or generic forms.

That’s why we asked Gian Guerrero, our Lead Technical Specialist, to share 5 powerful strategies for designing pop-ups that actually grow your list in 2025. 👉 Read the blog: What Is a Pop-Up Form: 5 Strategies for Email List Building in 2025

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.