📊 Low Click Rates? Try This One Simple Change

Hey, it’s Ray.

Let’s cut to the chase, if your email open rates are solid but your click rates are tanking, you’re not alone.

This is one of the most common issues I see across ecommerce campaigns.

You’re getting people to open… but they’re not taking that next step.

And in most cases, it’s not the product.

It’s not the discount.

It’s not even the audience.

👉 It’s the call to action (CTA).

Why Your CTA Might Be Holding You Back

Picture this: You write a killer subject line.

The content? Engaging and on point.

It lands in thousands of inboxes…

But conversions? Crickets.

That’s because your CTA is the bridge between great content and meaningful action.

If that bridge is shaky or missing, your email falls flat.

So, How Many CTAs Should You Include?

Here’s where most brands get tripped up.

Too many CTAs = decision fatigue.

Too few or one buried CTA = missed opportunity.

The sweet spot?

• Stick to one primary CTA.

• Support it with 1–2 additional prompts in context, especially in longer emails.

• Make your main CTA bold, visible, and easy to find.

Your goal is clarity, not chaos.

Where to Place Your CTA for Maximum Impact

Think strategically, not randomly.

🟢 Put it after each key section, when interest is highest.
🟢 Start strong with a CTA near the top for mobile readers.
🟢 Anchor your message with a final CTA at the end.

The idea is to guide the reader, not make them search for what to do next.

Want More Clicks? Follow These CTA Tips:

✅ Use action-oriented language
Don’t say “Click here.” Say “Start your free trial” or “Grab your 20% off.”

✅ Create urgency (when it makes sense)
Use phrases like “Limited time only” or “Offer ends tonight”—but don’t overdo it.

✅ Make it pop
Use bold buttons, contrast, and whitespace to draw the eye.
Design your CTA to look like the next step.

✅ Design for mobile
60% of email opens happen on mobile.
Use big buttons, legible fonts, and test across devices.

Proven CTA Examples That Convert

At 11 Agency, here are some CTA phrases we’ve seen crush it across campaigns:

• Shop Now – Straight to the point. No confusion.

• Save 50% Now – Combines urgency with clear value.

• Read Full Blog – Great for content marketing and nurturing.

• I’m Ready – Personal, confident, and action-driven.

• Redeem Offer – Implies exclusivity and immediate value.

Feel free to swipe these. They work.

Ready to See Better Results?

Crafting the perfect CTA is just one piece of the puzzle… but it’s a powerful one. 

Small changes here can lead to big wins.

If you're already testing, tweaking, and still not seeing the performance you’re aiming for, don’t go at it alone.

My team and I help brands like yours turn small optimizations into meaningful growth, every day.

Let’s talk about what’s possible for your email strategy.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 New Video: 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with a smarter email strategy

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now:

🎯 Fix Your CTA, Fix Your Clicks
Still seeing low click rates even with solid subject lines and great content?

Chances are, your email CTA needs work. We asked Lawrence Soliman, our Lead Copy Strategist, to break down how to write email calls to action that actually get clicks—plus 5 high-performing examples you can swipe.

👉 Read the blog: How to Write an Irresistible Email Call to Action (Plus 5 Examples!)

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.