💸 Make More From Every Order (5 Upsell Hack)

Hey, it’s Ray.

Ever feel like you’re doing everything right.

Traffic’s solid.

Checkout’s smooth. 

Customers are buying.

But, your average order value just… stalls?

Yeah, I’ve been there.

I remember running a campaign for a client where we crushed open rates and conversions… 

But when we looked at the numbers?

The average order value was barely moving.

We were leaving money on the table, not because we didn’t have traffic, but because we weren’t maximizing each order.

So, we tested a few smart upsell tactics and within weeks, their AOV jumped 17%.

And now I want to share those same tactics with you.

1. Use Post-Purchase Upsells (Not Just Pre-Purchase)

Trying to upsell before checkout can add friction.

But after the purchase? 

They’re already committed.

Offer a complementary product immediately after checkout (e.g., a “thank you” page add-on). Tools like Rebuy or CartHook make this easy.

Example: 

2. Bundle Strategically

Bundles don’t just increase order value, they reduce decision fatigue.

Create product bundles that:

• Solve one complete problem

• Offer a small discount vs. buying individually

• Feel like a curated, done-for-you solution
  

Example: 

3. Add In-Cart Upsells With Smart Logic

Use your cart as a selling opportunity, but only when it makes sense.

In Klaviyo, you can set dynamic logic:

• If the cart total is under $50 → suggest “Spend $10 more to unlock free shipping”

• If product A is added → recommend product B as an in-cart add-on

These micro-nudges convert.

4. Use Urgency and Scarcity Wisely

Urgency still works if it feels real.

Time-sensitive upsell offers (e.g., “Add this item in the next 10 mins for 20% off”) help push action.

Pro tip: Use a countdown timer in your checkout or post-purchase screen to nudge the upsell.

5. Don’t Forget Email-Based Upsells

Upsells don't stop at the sale.

Use your post-purchase email flows to:

• Suggest related products

• Offer loyalty perks for upgrading.

• Promote bundles or subscriptions.
  

Your customer has just bought, strike while trust is high.

So, What’s Your Next Move?

You already paid to acquire the customer.

Why not maximize the return on that spend?

These upsell strategies are simple, proven, and easy to automate.

Even implementing just one of them can make a noticeable dent in your AOV over the next 30 days.

If you’re ready to go beyond quick wins and build a high-converting email system that runs 24/7…

Let’s build it together.

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Extra Tips to Boost Your Email Strategy

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Check Out Latest YouTube Tutorial
Want to create a high-converting popup form that actually drives results?

In my newest YouTube video, I walk you through the process of designing popups in 2025 that boost email deliverability, grow your list, and drive more conversions. Using tools like Klaviyo and platforms like Shopify, I’ll show you exactly how to optimize your forms for success. 👉 Watch it here: 

📝 Win Back Shoppers with These 10 High-Impact Abandoned Cart Subject Lines
A lot of brands lose potential sales due to ineffective subject lines that don’t grab attention.

We've compiled a list of 10 powerful subject lines that will help you win back those shoppers and boost conversions. Want to see the subject lines that work? 👉 Check out the full list here: 10 High-Impact Abandoned Cart Subject Lines to Win Back Shoppers

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.