🛍️ Maximize Shopify Sales With Smart Automation

Hey, it’s Ray again.

Let me ask you something: how many abandoned carts are sitting in your Shopify dashboard right now?

If you’re not automating follow-ups, you’re losing sales you could easily recover.

Today, I’ll show you how to use Shopify automation to boost conversions, increase average order value (AOV), and keep customers happy. 

The best part? 

You can do it all without adding more to your daily workload.

Why Automation Is Essential

• Shopify’s native automations allow you to set up triggers for abandoned checkouts, browse abandonment, welcome flows, and more.
  

• Shopify Flow is their built-in workflow automation engine (available on many Shopify plans). You can build custom logic combining triggers, conditions, and actions.

• With third-party apps, you can go deeper, dynamic upsells, cross-sells, tagging, inventory automation, integrations, etc. (See Shopify Flow app store page).

• Automation isn’t just efficiency, it converts. For example, automating cart abandonment + upsell flows is one of the most reliable ways to recover lost revenue and increase your average order value.

• Some sources even show gains like a 14.5% boost in productivity and up to 451% more qualified leads with marketing automation.

The 7 Smart Automations You Should Turn On Today

1. Abandoned Cart Recovery

• Recover lost sales by reminding shoppers who didn’t finish checkout.

• Send 1–3 follow-ups with urgency, discounts, or social proof.

2. Welcome Flow

• Greet new subscribers and build trust from day one.

• Share your brand story, value, and best products.

3. Browse Abandonment

• Re-engage visitors who viewed products but left without adding to cart.

• Trigger a reminder email tailored to what they browsed.

4. Post-Purchase Upsell / Cross-sell

• Boost average order value with relevant add-ons.

• Suggest “frequently bought together” or complementary products.

5. Win-back Flow

• Revive lapsed customers who haven’t purchased in a while.

• Use special offers, reminders, or new product announcements.

6. Low-stock & Restock Alerts

• Create urgency and prevent lost sales.

• Notify when items are almost gone or back in stock.

7. Refunds & Returns Automation

• Simplify the return process and keep customers happy.

• Automate instructions, follow-up offers, and feedback requests.

Shopify Automation Tools You Can Use 

To make this concrete: here are powerful apps you can install on Shopify today to build automated workflows.

• Shopify Flow
  Automate tasks across your store, tagging, inventory updates, fraud checks, order handling, and more. It’s free and available on most Shopify plans.

• Klaviyo
  A marketing automation (email & SMS) platform deeply integrated with Shopify. You can segment based on store behavior, send triggered flows, and sync order & customer data.

• Omnisend
  A solid alternative to Klaviyo for e-commerce email + SMS, with built-in automation and Shopify integrations.

• Mechanic
  Use pre-built automation “tasks” or build custom workflows in Liquid. Suited for advanced logic and customization.

• Arigato Automation
  Create no-code flows triggered by order, product, or API events. It integrates with email, tagging, metafields, and tools like Klaviyo.

• Flow Plus
  Extend Shopify Flow by allowing external webhooks or external systems to trigger Flow workflows.

How to Get Started (Step-by-Step)

1. Audit your store
   Identify where you lose customers: cart abandonment, browse drop-offs, low repeat purchases, etc.
   

2. Pick 2 high-impact automations
   For example: (a) abandoned cart flow, and (b) post-purchase upsell. Launch them first.
   

3. Map triggers → conditions → actions
   Use Shopify Flow or your automation app: e.g., Trigger = “order placed,” Condition = “has product A,” Action = “send email suggesting product B.”
   

4. Test thoroughly
   Double-check your logic: don’t send cart reminders to buyers who've already purchased, etc.
   

5. Track metrics
   Monitor conversion rates, recovered revenue, email open/clicks. You want to see “automation-driven revenue” clearly.
   

6. Iterate and scale
   Once your first automations pay off, add more complexity (e.g. predictive product recommendations, dynamic discounts, VIP triggers).
   

Your Next Move

Here’s what I’d do if I were you:

• First, take a quick look at your Shopify store and spot the biggest leak, chances are it’s abandoned carts.
  

• Next, turn on just one automation this week. Cart recovery is the easiest win.
  

• Let it run for a couple of weeks (14–30 days), track the revenue it brings back, and then layer on more flows.
  

And if you’d like me to sketch out your first three automations or take a second look at what you’ve already got running, just reach out, I’d love to help.

Here’s to smarter automation (and higher revenue).

Cheers,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Check Out My YouTube Tutorial

Want to design high-converting emails that look amazing and drive results? 

In my YouTube video, I walk you through how I use Figma for Klaviyo to create emails that don’t just look good, they convert. 👉 Watch it here!

📝 Stay Ahead with 2025’s Email Marketing Trends

Not sure what’s working in email marketing right now? You’re not alone. Many brands play it safe until they see what’s actually driving results.

We’ve broken down the biggest email marketing trends for 2025, so you can stay ahead, boost engagement, and drive more revenue. Want to know what’s working?

👉 Read my blog here: Email Marketing Trends in 2025 That Will Show Results

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