📢 Our Very First YouTube Video is Up

Hey, it’s Ray.

Let’s talk about something that drives every email marketer insane, emails landing in spam.

You spend all this time crafting the perfect email, setting up automation, writing killer subject lines… and then? 

Poof. Your message disappears into the black hole of the spam folder.

I’ve been there. It’s frustrating as hell.

But the good news? You can fix it.

I just dropped my first-ever YouTube tutorial on Klaviyo, where I walk you through exactly how to get your emails back into the inbox FAST.

Whether you're running a Shopify store, selling digital products, or just trying to improve your email game, this video will save you a ton of headaches (and lost revenue).

Let’s break it down.

Why Your Emails Keep Landing in Spam (And How to Fix It)

Most people think spam filtering is random. 

It’s not. 

ESPs (like Gmail and Outlook) are constantly analyzing your emails to decide whether they belong in the inbox or the junk folder.

Here’s what could be hurting you:

❌ Low engagement: If people don’t open or click your emails, ESPs assume they don’t want them.
❌ Bad sending practices: Sending too many emails too fast? ESPs might think you’re a spammer.
❌ Poor domain setup: If you haven’t configured SPF, DKIM, and DMARC, you’re making it way too easy for spam filters to block you.

Sounds a lot?

No worries, I cover all of this in my new YouTube video, plus step-by-step instructions on how to fix it quickly.

The Fix: How to Get Back in the Inbox

If your emails aren’t landing where they should, here’s what you need to do:

✅ Authenticate your domain: Set up SPF, DKIM, and DMARC (don’t worry, I show you how in the tutorial).
✅ Clean your email list: If you’re sending to unengaged subscribers, it’s dragging down your deliverability.
✅ Warm up your sending reputation: You can’t go from 0 to 100 overnight. I’ll show you how to build trust with ESPs.
✅ Optimize your email strategy: There’s a right way (and a wrong way) to send campaigns, and most people get it wrong.

If you follow what I show you in this tutorial, you’ll start seeing better open rates and higher conversions almost immediately.

So, Why Klaviyo? The Best Email Marketing Tool for eCommerce

I’ve used a LOT of email platforms. And if you’re in eCommerce, Klaviyo is hands down the best.

Here’s why:

• Insane segmentation: You can target customers based on their behavior, purchases, and engagement.

• Powerful automation: Set up flows that actually drive revenue, like abandoned cart, post-purchase, and win-back emails.

• Shopify integration is seamless: It pulls in your store data so you can send ultra-personalized emails.

• Built-in deliverability tools: Klaviyo helps you monitor and improve your sender reputation.

Let’s Get Your Emails Back on Track

I know how frustrating it is when your emails keep landing in spam or just aren’t performing like they should.

That’s exactly why I created this tutorial, to help you avoid the common pitfalls I’ve seen time and time again and start getting real results, fast.

Need a little extra guidance? 

No worries. I’ve got you. 

Watch the tutorial and let me know how you want to move forward.

Raymond Chen,
Founder & CEO, 11 Agency

Let’s Make This Work for You

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

More Ways to Level Up Your Email Game

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Watch My Latest YouTube Video!

Want to boost sales with abandoned cart and checkout flows? In my latest YouTube video, I break down how to actually create high-converting flows that recover lost revenue. This step-by-step guide covers everything you need to know to turn abandoned carts into completed purchases. 👉 Watch it here!

📝 Stay Ahead with 2025’s Email Marketing Trends

Not sure what’s working in email marketing right now? You’re not alone. Many brands play it safe until they see what’s actually driving results.

We’ve broken down the biggest email marketing trends for 2025, so you can stay ahead, boost engagement, and drive more revenue. Want to know what’s working?

👉 Read my blog here: Email Marketing Trends in 2025 That Will Show Results

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.