📩Pre-BFCM Emails Every Brand Should Send

Hey, it’s Ray.

Here’s a little secret most brands miss: the biggest BFCM wins happen before Black Friday even starts.

If you wait until the last week of November to send your best campaigns, you’ve already lost half the battle. 

Inbox competition skyrockets, ad costs explode, and your customers are already buried in offers.

That’s why pre-BFCM emails matter. 

They warm up your list, build anticipation, and lock in sales before the weekend frenzy.

Here are the 5 essential pre-BFCM emails every brand should send in 2025.

1. VIP Early Access Invite (Mid-October)

Reward your most engaged subscribers with exclusive perks.

• Subject Line: “VIP First! Black Friday Starts Now!”

• Goal: Build hype + collect opt-ins for early-bird offers.

2. Gift Guide Drop (Early November)

Help shoppers plan ahead (and beat shipping delays).

• Segment by buyer type (first-time vs. repeat).

• Feature bundles, BOGO deals, and best-sellers.
  

3. Shipping Deadline Reminder (Around Nov 10)

Nothing drives urgency like logistics.

• Highlight free shipping thresholds.

• Reinforce scarcity: “Last chance for guaranteed fast delivery.”
  

4. Sneak Peek Sale Preview (Week of Nov 18)

Pull back the curtain on what’s coming.

• Subject Line: “Here’s your sneak peek at Balck Friday”

• Share your biggest discounts or limited drops.

5. Last Chance Opt-In (3–5 Days Before Black Friday)

Final push for fence-sitters.

• Offer a one-time incentive for joining your SMS or VIP list.

• Set up predictive segments to catch “likely-to-buy” subscribers.

Make 2025 Your Best BFCM Yet

Winning brands don’t wait until Black Friday they build momentum early.

As a Klaviyo partner, we give our clients access to the latest in segmentation, predictive insights, and omnichannel tools to drive higher revenue this Q4.

Just hit reply, and let’s build your highest-converting BFCM strategy yet.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Extra Tips to Boost Your Email Strategy

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Check Out My YouTube Tutorial
Want to create a high-converting popup form that actually drives results?

In my YouTube video, I walk you through the process of designing popups in 2025 that boost email deliverability, grow your list, and drive more conversions. Using tools like Klaviyo and platforms like Shopify, I’ll show you exactly how to optimize your forms for success. 👉 Watch it here: 

📝 Win Back Shoppers with These 10 High-Impact Abandoned Cart Subject Lines
A lot of brands lose potential sales due to ineffective subject lines that don’t grab attention.

We've compiled a list of 10 powerful subject lines that will help you win back those shoppers and boost conversions. Want to see the subject lines that work? 👉 Check out the full list here: 10 High-Impact Abandoned Cart Subject Lines to Win Back Shoppers

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.