🛍️ Shopify Quick Wins: Pre-BFCM Checkout Optimizations

Hey, it’s Ray.

We’re just weeks out from BFCM and while everyone’s busy planning discounts and campaigns, most brands forget the most critical conversion moment: checkout.

Here’s the truth: if your checkout isn’t optimized, every abandoned cart email, ad, or SMS is fighting uphill.

You’re paying for traffic that never pays you back.

So today, let’s talk about 4 Shopify quick wins you can implement before BFCM to make sure every click counts.

1️⃣ Eliminate Checkout Friction

What to do:
Review your checkout and remove every unnecessary field, step, or distraction.

• Enable Shopify’s one-page checkout (available in Shopify Plus and rolling out to others).

• Offer Shop Pay, it converts 1.72× higher than guest checkout.

• Disable any non-essential “upsell apps” that slow page load.

Why it matters:
A single extra click or second delay can kill conversions when shoppers are rushing through deals.

Quick test: 

Go through your checkout on mobile right now. If it takes more than 20 seconds to complete, you’re leaking sales.

2️⃣ Offer Multiple Payment Options

What to do:
Add express checkout options like Apple Pay, Google Pay, PayPal, and Shop Pay Installments.

Why it matters:
Shoppers want flexibility. Giving them “buy now, pay later” options reduces hesitation and improves average order value.

3️⃣ Optimize Cart Recovery

What to do:
Sync your checkout abandonment data with Klaviyo. Make sure your browse, cart, and checkout flows are live, tested, and branded.

Pro tip:
Add urgency in your copy, but keep it real.

“Your BFCM deal expires at midnight,  don’t miss your biggest savings of the year.”

Why it matters:
Recovered carts are pure profit. Every recovered checkout represents revenue you’ve already earned traffic for, turning lost sales into guaranteed returns without extra ad spend.

4️⃣ Trust Signals at Checkout

What to do:
Reinforce credibility and reduce anxiety:

• Add secure payment badges (“SSL Secured”, “Verified by Visa”)

• Display clear shipping + return policies near the final button

• Show product guarantee or satisfaction statement

Why it matters:
At checkout, customers aren’t debating your price, they’re debating their trust.

BFCM Success Starts with the Final Click

Traffic and email strategy get shoppers in the door, but checkout optimization seals the deal.

The best part? Every change above can be implemented in under 2 hours.

Want me to review your checkout setup before BFCM?

Hit reply and I’ll audit your flow personally, no charge, just actionable feedback.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

Ready to Perfect Your BFCM Timing Strategy?

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 New Video: 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with a smarter email strategy
  

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now:

🎯 Fix Your CTA, Fix Your Clicks
Still seeing low click rates even with solid subject lines and great content?

Chances are, your email CTA needs work. We asked Lawrence Soliman, our Lead Copy Strategist, to break down how to write email calls to action that actually get clicks—plus 5 high-performing examples you can swipe.

👉 Read the blog: How to Write an Irresistible Email Call to Action (Plus 5 Examples!)

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.