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š The Best Days to Send Emails for Higher Sales
Timing Matters: When to Hit Send for Maximum Revenue
Hey, itās Raymond again.
If thereās one question I hear all the time, itās this:
"Whatās the best day to send emails for the highest sales?"
And my answer? It depends.
I know, I knowāthatās not the quick fix you were hoping for.
But hereās the thing: timing your emails isnāt about following a generic ābest practiceā you found online.
Itās about understanding your audience, your products, and the buying habits that drive conversions.
After analyzing countless campaigns, running A/B tests, and digging into real sales data, Iāve found that the right send day varies by brand, industry, and customer behavior.
Letās break it down.
The āBest Dayā Myth: What the Data Actually Says
If you Google it, most sources will tell you that Tuesday, Wednesday, and Thursday are the best days to send emails.
And generally, thatās true.
š Tuesday: Often has the highest open rates because people are back into āwork modeā after Monday chaos.
š Wednesday & Thursday: Great for engagementāpeople are still productive but more open to shopping.
š Friday: Hit or missāsome brands see success with weekend promos, while others get buried in inboxes.
But hereās what those studies donāt tell you: what works for one brand might not work for you.
If you search online, youāll find that industry experts have different opinions on the topicā¦
HubSpot: B2B vs. B2C audiences behave differently.
Their study found that Tuesdays from 9:01 a.m. to 12 p.m. EST are the best times to send emails, with B2B audiences engaging even more within that timeframe.
Monday mornings (6:01 a.m. to 9 a.m.) are also strong, while late evenings are the worst.


MailerLite: Thursday and Friday are the most popular days for email marketers, but open rates are consistent across the week.
Interestingly, weekends see higher open rates, but conversions are usually lower compared to weekdays.


From what Iāve seen working with e-commerce brands, the best send days depend on your audience, your products, and your goals.
Thereās no one-size-fits-all answer.
Sure, benchmarks can give you a starting point, but the real key is understanding your audience or customers.
Iāve tested countless send days, and what works for one brand doesnāt always work for another.
The best approach?
Look at your data, experiment with different days, and track actual salesānot just open rates.
At the end of the day, the best send day is the one that gets your customers to buy.
How to Find the Best Send Days for YOUR Business
Instead of guessing, hereās how I pinpoint the best days to send emails for my clients:
Check Your Sales Data:
1. Look at your past sales trends
Before looking at email metrics, I start by analyzing when customers actually make purchases.
Sales trends can reveal when people are most engaged and ready to buy.
If a brand consistently sees more orders on specific days, thatās a strong indicator of when to send emails.
2. Analyze Your Email Metrics
Looking at past campaign performance is crucial.
I review:
Open rates ā Which days get the highest engagement?
Click-through rates ā When are people more likely to take action?
Conversions ā Which days drive the most sales?
Open rates can sometimes be misleadingājust because an email gets opened doesnāt mean itās leading to sales.
Thatās why I always cross-check email engagement with actual revenue impact.
3. Test & Optimize
Even with good data, I never assumeāitās all about testing.
Hereās what I do:
A/B test different send days over a few weeks.
Try sending emails at different times (morning vs. evening).
Compare sales resultsānot just open ratesāto see what drives revenue.
Soā¦ Whatās My Go-To Strategy?
If youāre not sure where to start, hereās my simple testing framework:
š
Week 1 & 2: Send emails on Tuesday and Thursday.
š
Week 3 & 4: Try Monday and Wednesday (close second).
š
Week 5 & 6: Friday and Sunday
š Week 7: Analyze the results.
Which days had the best sales?
Once you find a pattern, double down on what works.
Your Turn: Whatās Your Best Send Day?
I challenge you to test your send days this month and reply to this email with your findings.
And if you want a custom strategy for your brand, thatās what I do.
Letās get your emails sending at the right timeāto the right peopleāfor maximum revenue.
Talk soon,
Raymond Chen
Founder & CEO, 11 Agency
Letās Make This Work for You
Thereās a lot that goes into building a high-converting email strategy.
If youāre serious about optimizing your email marketing, letās talk.
Hereās what we can do:
ā Done-for-You Email Strategy: If youāre ready to scale but donāt have the time, weāll build out a full email system that maximizes your revenue. You can book a call with me here.
ā Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!
More Resources to Help You Win at Email Marketing
If youāre up about boosting your email game, Iāve got a few more gems for you:
šŗ Check Out My First YouTube Video!
Struggling with emails landing in spam? In my very first YouTube video, I break down how to fix emails going to spamāfast. This step-by-step tutorial covers everything you need to know to get your emails back in the inbox where they belong. š Watch it here!
š Read Our Blog
Wondering when to send abandoned cart emails for the best recovery rates? In my blog, āWhatās the Best Time to Send Abandoned Cart Emails?ā, I break down the data, share real-world insights, and give you a step-by-step strategy to maximize your conversions.
š Check it out now!
š” Letās Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If youāre looking for extra value beyond this newsletter, letās connect! Follow me here!