🛍️ The BFCM Flow Checklist: What to Build Before November

Hey, it’s Ray.

Let’s be honest, if you’re still building flows in mid-November, you’re already behind.

While everyone else scrambles to launch discounts, the top-performing brands are doing something smarter: they’re automating everything before BFCM even starts.

Flows are your 24/7 sales team, converting browsers into buyers, buyers into repeat customers, and repeat customers into loyal fans.

Here’s your BFCM Flow Checklist, everything your brand needs to automate and optimize before November hits.

1️⃣ The “Hype-Builder” Welcome Series

Goal: Turn new sign-ups into excited shoppers before the sale even drops.

• Add a “Coming Soon” or “Get Early Access” message.

• Collect SMS opt-ins and build your VIP list.

• Include your best-selling product highlights to warm them up.

Create a BFCM-specific branch for subscribers who join in Q4,  give them sneak peeks and early-bird offers.

2️⃣ The “Ready-to-Buy” Abandoned Cart Flow

Goal: Recover high-intent shoppers (and save thousands in lost sales).

• Update copy to emphasize urgency: “These deals won’t last.”

• Add a countdown timer or limited-stock message.

• Split test SMS vs. email reminders for faster conversions.

During BFCM week, shorten send delays… every hour counts.

3️⃣ The “Don’t-Forget-Me” Browse Abandonment Flow

Goal: Re-engage window shoppers before they vanish.

• Segment by category or collection.

• Feature trending or best-seller items.

• Use dynamic product blocks to showcase exactly what they viewed.

Sync browse data with predictive analytics in Klaviyo to target “likely-to-buy” customers.

4️⃣ The “Keep-Them-Coming-Back” Post-Purchase Flow

Goal: Turn new BFCM buyers into lifelong customers.

• Send a thank-you note that feels personal.

• Highlight shipping timelines and FAQs to reduce support tickets.

• Upsell complementary products after 5–7 days.

Segment “First-Time vs. Repeat Buyer” for tailored experiences, it’s one of the easiest ways to increase lifetime value (LTV).

5️⃣ The “Win-Back” Flow for Inactive Shoppers

Goal: Reactivate old customers before the sale drops.

• Offer early-access or loyalty-member perks.

• Use personalized subject lines: “We’ve missed you, here’s 20% off before everyone else.”

• Remind them of what’s new or improved since their last purchase.

Schedule this flow in late October to maximize open rates and engagement.

Make November Easy

When your flows are pre-built, tested, and optimized, your BFCM campaigns practically run themselves.

You’ll spend less time fixing broken links and more time watching your sales roll in. Just hit reply, and let’s get your BFCM flows built before the rush begins.

Make this BFCM your easiest and most profitable one yet.

Talk soon,

Raymond Chen

Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Watch My YouTube Video!

Want to boost sales with abandoned cart and checkout flows? In my YouTube video, I break down how to actually create high-converting flows that recover lost revenue. This step-by-step guide covers everything you need to know to turn abandoned carts into completed purchases. 👉 Watch it here!

📝 Stay Ahead with 2025’s Email Marketing Trends

Not sure what’s working in email marketing right now? You’re not alone. Many brands play it safe until they see what’s actually driving results.

We’ve broken down the biggest email marketing trends for 2025, so you can stay ahead, boost engagement, and drive more revenue. Want to know what’s working?

👉 Read my blog here: Email Marketing Trends in 2025 That Will Show Results

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.