Hey, it’s Ray.

During BFCM, your subscribers aren’t just flooded with offers, they’re flooded with options.

The brands that win aren’t always the ones with the biggest discounts. 

They’re the ones that understand buyer psychology and deliver messages that feel personal, relevant, and timely.

That’s where hyper-targeted campaigns come in.

Instead of blasting one generic offer to your entire list, you create messages that speak directly to who they are, what they want, and where they are in their buying journey.

Here are 4 psychology-driven strategies to make your BFCM campaigns hit harder in 2025:

1. Exclusivity Triggers FOMO

Everyone wants to feel like an insider.

• Tactic: Create segments for your top spenders or VIPs and give them early access to your BFCM deals.

• Subject Line Example: “For VIP Eyes Only 👀 Your Early BFCM Access Awaits”

• Psychology: Scarcity + exclusivity drives urgency and boosts open rates.
  

2. Personalization Builds Trust

People pay attention when they feel seen.

• Tactic: Use purchase history and predictive analytics to tailor offers (Klaviyo’s predictive segments make this easy).

• Example: Past PS4 buyers get bundle offers on games + PS VR2, while first-time buyers get starter discounts.

• Psychology: Relevance reduces decision fatigue and makes your brand the obvious choice.
  

3. Anchoring Shapes Perceived Value

Discounts don’t work in isolation, they work when framed right.

• Tactic: Present your “compare-at” price first, then reveal the discounted price.

• Subject Line Example: “Was $149… Now $89. Your BFCM Steal Awaits.”

• Psychology: Anchoring creates contrast, making discounts feel bigger and more irresistible.
  

4. Urgency Moves Fence-Sitters

A deadline isn’t just logistics, it’s psychology.

• Tactic: Use dynamic countdown timers or clear shipping cutoff reminders.

• Subject Line Example: “⏳ Only 24 Hours Left to Save Before BFCM Ends”

• Psychology: Time pressure forces action, especially when paired with scarcity.
  

Make 2025 Your Most Profitable BFCM Yet

Hyper-targeting isn’t just a marketing tactic, it’s a psychology play. 

By aligning your campaigns with how people actually think and buy, you cut through the noise and win more sales before your competitors even realize what happened.

As a Klaviyo partner, we help brands like yours unlock segmentation, predictive insights, and omnichannel tools to turn psychology into revenue.

Want to map out a hyper-targeted BFCM strategy for your brand? 

Just hit reply, and let’s talk.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 New Video: 2x Your Ecommerce Sales in 6 Minutes

Serious about growing your ecommerce brand? In this quick tutorial, I’ll show you how to:

• Build a winning Klaviyo flow

• Improve email deliverability

• Drive more sales with a smarter email strategy
  

Whether you're starting out or scaling, this video gives you the exact steps to make email marketing work. 👉 Watch now:

🎯 Fix Your CTA, Fix Your Clicks
Still seeing low click rates even with solid subject lines and great content?

Chances are, your email CTA needs work. We asked Lawrence Soliman, our Lead Copy Strategist, to break down how to write email calls to action that actually get clicks, plus 5 high-performing examples you can swipe.

👉 Read the blog: How to Write an Irresistible Email Call to Action (Plus 5 Examples!)

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.