🚨 This Email Fix Could 2x Your Revenue

Hey, it’s Raymond.

Last time, we talked about the best days to send emails—because timing matters. 

But there’s another piece to the puzzle that most eCommerce brands get wrong:

How often should you actually email?

I see this all the time. 

Brands are sending well-designed emails, running great promotions, and even hitting solid open rates…

But their revenue per email? Underwhelming.

And 9 times out of 10, it’s not because of bad copy, weak offers, or the wrong send time.

It’s because they’re not emailing enough.

Why Most eCommerce Brands Don’t Send Enough Emails

When I audit email programs for clients, I always ask:

 “How many emails are you sending per week?”

Most say:

• “We send one campaign a week.”

• “We email when we have a sale.”

• “We don’t want to annoy our list.”

And that last one? 

That’s the biggest fear.

I get it—no one wants to be the brand that bombards customers with nonstop emails.

But here’s the truth: Most brands are more at risk of being forgotten than being annoying.

Think about your own inbox.

Do you remember the brand that emailed once this month? Probably not.

But the one that showed up with useful product tips, exciting offers, and well-timed discounts?

That’s the brand you actually buy from.

So, How Often Should You Email? And What Actually Works?

Forget the generic “best practices” you find online.

Here’s what I’ve seen work across dozens of eCommerce brands I’ve worked with:

✅ Low-ticket, impulse-buy products ($20-$50): 3-5x per week
✅ Mid-range products ($50-$200): 3-4x per week
✅ High-ticket/luxury brands ($200+): 2-3x per week

And if that sounds like a lot, let me show you why it works.

Real Talk: Will Sending More Emails Annoy Your Customers?

One of my clients—a high-ticket accessories brand—was terrified to increase their emails.

They were sending one email per week, and every time we suggested more, they pushed back:

❌ “We don’t want to get more unsubscribes.”
❌ “People will think we’re spamming them.”
❌ “What if they stop buying?”

But here’s what happened when we ran a simple test:

📅 Week 1: 1 email per week (baseline revenue = $6000)
📅 Week 2: Increased to 3 emails per week (revenue up 32%)
📅 Week 3: Increased to 5 emails per week (revenue up 68%)

Same audience. Same offer. Just more touchpoints.

And here’s the kicker: Unsubscribes barely changed.

But you know what did change? Revenue per subscriber shot up.

Because the more they emailed, the more they stayed top-of-mind.

How to Send More Emails (Without Being Annoying)

If you’re only sending one email per week, here’s how to safely increase your frequency without overwhelming your list:

1. Match Your Emails to Your Goal—Every Send Should Have a Purpose

I’ve learned that the best emails don’t just sell—they speak directly to what someone is going through. 

If you’re not tapping into your audience’s pain points, you’re missing out. 

I try to follow the PAS copywriting framework: problem, agitation, solution. 

Make them feel the struggle, then show them how your product is the answer.

For example, with one of our clients, Yarbo, we’ve been thinking a lot about why the lawnmower is a game-changer for spring and summer. 

Here’s what clicked:

• It saves money: Instead of paying for lawn services (which add up fast), Yarbo pays for itself over time. Plus, you don’t have to deal with people on your property or work around their schedules.

• It keeps you safe: Mowing in the summer heat is brutal, especially if you’re older. No one wants to risk heat exhaustion just to keep their yard looking good.

• It prevents injuries: Slips, falls, and accidents happen more than you’d think—especially for older folks. Automating lawn care removes that risk.

This same approach works for emails. Every send should have a purpose and hit a real pain point:

✅ Promotional emails – Flash sales, new product drops, or exclusive bundles that make buying a no-brainer.
✅ Content emails – How-to guides, styling tips, or product benefits that educate and engage.
✅ Social proof emails – Real customer reviews, testimonials, and influencer UGC that build trust.
✅ Re-engagement emails – A friendly nudge to customers who haven’t bought in a while, reminding them why they loved your brand in the first place.

If your emails don’t feel like a real conversation with your customer’s struggles and needs, they’re just noise. 

Speak to the problem, make them feel it, and then show them why your product is the perfect fix.

2. Keep It Personal—Segment Your List So Every Email Feels Relevant

The key to sending more emails without annoying people? Make sure they actually want them.

📌 Engaged buyers? Send them more promo offers—they’ll love them.
📌 New subscribers? Ease them in with product education. Then, aggravate them with their painpoints and desires before hitting them with sales.
📌 Dormant customers? Use exclusive offers to win them back.

If someone hasn’t opened your last five emails, sending them five more won’t magically change that. 

But if they’re actively engaging, they’re happy to hear from you more often.

3. Stop Guessing—Test Different Email Frequencies and See What Works

The easiest way to figure out your perfect email frequency?

Test increasing your sends for one month.

Try moving from:
📌 1 to 3 emails per week
📌 3 to 4 emails per week
📌 3 to 5 emails per week (if your brand supports it)

Track:
📊 Unsubscribe rates (stay below 0.5%)
📊 Spam complaints (keep under 0.1%)
📊 Revenue per recipient (your key metric)

If sales go up without a spike in unsubscribes, you’re on the right track.

The Bottom Line? You’re Probably Not Emailing Enough.

I’ve yet to see an eCommerce brand struggle because they emailed too much.

But I’ve seen plenty struggle because they didn’t email enough.

So if you’re worried about annoying your list, try flipping the mindset:

• More emails = more sales (when done right).

• More sales = more repeat buyers.

• More repeat buyers = higher customer lifetime value.

It all starts with showing up in their inbox more often.

Your Next Step? Test This for 30 Days.

I challenge you to increase your email frequency this month and track the results.

If you need help figuring out your email strategy, that’s exactly what I do.

Let’s make sure you’re sending at the right frequency to maximize revenue.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

Let’s Make This Work for You

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

More Resources to Help You Win at Email Marketing

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Check Out My First YouTube Video!

Struggling with emails landing in spam? In my very first YouTube video, I break down how to fix emails going to spam—fast. This step-by-step tutorial covers everything you need to know to get your emails back in the inbox where they belong. 👉 Watch it here!

📝 Read Our Blog

Not sure how often you should be emailing your customers? In my blog, “Why Consistency in Email Marketing Frequency is Your Secret Weapon for Success,” I break down why a steady send schedule keeps your list engaged, boosts conversions, and prevents unsubscribes. Plus, I’ll show you how to find the right frequency for your brand. 👉 Read it here!

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here!