🎯 VIP-Only BFCM Preview Emails That Drive Early Sales

Hey, it’s Ray.

Before the chaos of Black Friday hits, there’s one group that can make or break your launch week, your VIPs.

They’re your most loyal customers, higher AOV, better engagement, and more repeat orders. 

But most brands don’t treat them like it. 

They blast the same “40% OFF” email to everyone and hope for the best.

Here’s the truth: your VIPs don’t need bigger discounts.

They want priority access, exclusivity, and recognition.

So before your store goes live to the public, send a VIP-only BFCM campaign that creates buzz, drives early conversions, and helps you predict what will sell out fastest.

Here’s how to do it right.

1️⃣ The “Unlocked Early” Teaser

Subject line: “Your VIP Access Is Unlocked 🔓”

Send this 48–72 hours before your main sale. 

Make it feel secret,  like they’re getting something no one else can.

Body angle:
“Hey [First Name], you’re on our VIP list, which means you get first dibs on our Black Friday deals before they go public. Shop early, skip the sell-outs.”

Why it works:
It rewards loyalty and triggers urgency without relying on heavy discounts.

2️⃣ The “Private Pass” Email

Subject line: “Your Private Shopping Window Starts Now”

This one feels like an exclusive invitation, limited access, limited time.

Body angle:
“Only 500 customers have access to this private link. Once it closes, prices go public.”
Add a password-protected landing page or secret URL for extra exclusivity.

Why it works:
Scarcity + privilege = irresistible.

3️⃣ The “Early Sellout Warning”

Subject line: “Heads Up, Your VIP Picks Are Almost Gone 👀”

Send this 12–24 hours after your early access email.

Body angle:
“Your VIP access window is closing soon, and our most popular bundles are 80% sold out.”

Why it works:
It combines urgency with social proof, customers feel like insiders who know what’s hot.

4️⃣ The “Thank You (and One Last Chance)” Follow-Up

Subject line: “Thank You, VIP 💛 + Your Last Chance to Shop First”

Send it right before the public sale opens.

Body angle:
“Thanks for being part of our inner circle. This is your final chance before the rush begins,  after tonight, prices go live for everyone.”

Why it works:
Ends the VIP sequence on a gratitude note, while still driving urgency.

The Smart Strategy Behind VIP Early Access

When you run a VIP-first BFCM preview, you get:

• Predictable revenue early: cash flow before the chaos.

• Inventory insights: see which SKUs sell fast and adjust promos accordingly.

• Customer goodwill: your best buyers feel seen and appreciated.

Even a small early-access campaign can drive 15–25% of total BFCM revenue before the main sale begins.

Get Ready to Crush Your Best BFCM Ever

You don’t need to shout “50% OFF” to make an impact.

You just need to make your best customers feel special before anyone else.

So this year, start your BFCM early and make your VIPs your first buyers, not your afterthought.

If you’re ready to build a high-converting early-access campaign that warms up your audience and locks in sales before the big weekend, let’s make it happen.

Talk soon,

Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game 

Q4 is here, and with BFCM and the holidays right around the corner, your email marketing has to be dialed in. 

Every click, every open, and every flow can mean the difference between hitting record revenue or leaving money on the table. 

Here’s how I can help you maximize Q4: 

Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, I’ll build out a complete email system designed to capture more revenue, convert more customers, and keep sales flowing through the holidays. Book a call with me here. 

Free Resource: Not ready to commit just yet? Grab my FREE 10-page KPI audit and 128-point health scorecard, a proven toolkit to quickly optimize your email performance before BFCM. Get it here!

Take Your Email Marketing Even Further

If you’re up about boosting your email game, I’ve got a few more gems for you:

📺 Watch My YouTube Video!

Want to boost sales with abandoned cart and checkout flows? In my YouTube video, I break down how to actually create high-converting flows that recover lost revenue. This step-by-step guide covers everything you need to know to turn abandoned carts into completed purchases. 👉 Watch it here!

📝 Stay Ahead with 2025’s Email Marketing Trends

Not sure what’s working in email marketing right now? You’re not alone. Many brands play it safe until they see what’s actually driving results.

We’ve broken down the biggest email marketing trends for 2025, so you can stay ahead, boost engagement, and drive more revenue. Want to know what’s working?

👉 Read my blog here: Email Marketing Trends in 2025 That Will Show Results

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