📦 What to Recommend After Purchase

Hey, it’s Ray.

You did it, you made the sale. 

But the real question is… what happens next?

Because if your email strategy ends at the order confirmation, you’re missing out on one of the biggest levers for retention and LTV.

Let me show you how to fix that 👇

Why Your Post-Purchase Emails Matter

Customers are most engaged right after buying.

They’re checking their inbox. They’re excited. They’re open to hearing from you.

And that means you’ve got the perfect opportunity to:

✅ Build trust
✅ Educate and guide
✅ Recommend the next best step

But only if you do it right.

Use These Post-Purchase Email Best Practices (You’ll Surely Love)

This is the exact framework we use to help brands increase repeat purchases (without sounding salesy).

Email 1: Order Confirmation + Onboarding

Subject: “Thanks for Your Order. Here’s What to Expect”

• Confirm the order with warmth and clarity

• Share what’s happening next (shipping timeline, delivery steps)

• Add customer reviews explaining why they love the products.
  

Tone: Helpful, friendly, and confident.

Email 2: Product Education + Quick Win

Subject: “Get the Most from Your [Product Name]”

• Deliver value with tips, FAQs, or setup steps

• Include 1–2 common mistakes to avoid

• If relevant, subtly suggest a complementary product
  

Tone: Supportive, educational, lightly promotional.

Email 3: Smart Product Recommendation

Subject: “Based on Your Purchase…”

• Recommend a product that complements or enhances their original purchase

• Offer context: “Customers who bought X often love Y”

• Include a strong CTA with urgency or benefit
  

Tone: Personal, helpful, not pushy.

Final Tips for Better Retention

✔️ Send based on delivery timing (not just days after purchase)
✔️ Match recommendations to product type, category, or use case
✔️ Keep the focus on them, not your catalog

This isn’t just a sales tactic. It’s a relationship builder.

If your post-purchase flow could use some love, this is where to start.

Remember: the best email marketers don’t just chase new customers, they maximize the value of the ones they already have.

Talk soon,
Raymond Chen
Founder & CEO, 11 Agency

More Ways to Level Up Your Email Game

If this sounds like a lot to manage, don’t worry, I’ve got you covered.

There’s a lot that goes into building a high-converting email strategy. 

If you’re serious about optimizing your email marketing, let’s talk. 

Here’s what we can do:

✅ Done-for-You Email Strategy: If you’re ready to scale but don’t have the time, we’ll build out a full email system that maximizes your revenue. You can book a call with me here. 

✅ Or, if you just want to grab a free resource, get a FREE 10-page KPI audit and a 128-point health scorecard to optimize your email marketing. Get it here!

Extra Tips to Boost Your Email Strategy

If you’re up for boosting your email game, I’ve got a few more gems for you:

📺 Watch My YouTube Tutorial: Create a High-Converting Welcome Sequence in 2025
Ready to turn new subscribers into loyal customers?

In this video, I’ll show you how to build a high-converting welcome sequence that boosts engagement and email deliverability. Using Klaviyo, I’ll guide you step-by-step on optimizing your flows for success. Plus, I’ll share key tips for Shopify brands to drive more sales with email! 👉 Watch it here: ( Insert YouTube Video )

📝 5 Email Loyalty Marketing Programs That Drive Repeat Business
Many brands struggle to turn one-time buyers into loyal customers.

We’ve put together 5 proven email loyalty programs that encourage repeat purchases and build long-term relationships with your customers. Want to see the programs that actually work? 👉 Check out the full list here: 5 Email Loyalty Marketing Programs That Drive Repeat Business

💡 Let’s Connect on LinkedIn
I share daily email marketing tips, behind-the-scenes insights, and strategies that actually work. If you’re looking for extra value beyond this newsletter, let’s connect!👉  Follow me here.